… BEFORE IT USED TO MAKE ME PUKE! Okay well that’s a bit dramatic but it has been on my “No thank you” list for a long time. When I started designing for my Goin’ Surfin’ collection I wanted to push my colour palette and decided now was the time to make friends with purple. I had done it with grey about ten years ago, so I knew it was possible. Have you ever had a colour aversion?
I think A LOT about colour and I’m curious about these aversions. I don’t know what it’s like for you but for me colour is instinctual. I’ve taken all the colour theory courses, but to be honest, I can never remember all the rules. All I know is when I use certain colours or combinations they give me strong feelings that I react to.
I know about the symbolism of colour, which I find surprisingly conflicting for some colours (like yellow which can be both happy and anxious). I know purple is a hard colour to make and that’s why it was reserved for royalty, but that never helped me warm up to it.
Then there’s a psychology to colour but I think it gets muddy with your personal relationship to it. Let’s say a colour was a hot trend when you were a kid, for example avocado green, and you have memories of your mom making you peanut butter and jelly sandwiches as you basked in your avocado green kitchen. You might have warm fuzzy feelings whenever you see avocado green but others might have the exact opposite reaction to it.
When it comes down to it, I think the specific hue is the important factor to making friends with a colour. For example, my father in law and I both love yellow. Except, he loves school bus yellow and I love a bright lemon yellow. To me, it’s not the same colour at all! Kind of like growing up with other Lisa’s in my class room. I didn’t think of our names as the same ever, even though they sounded the same!
So in the end, I searched and found a hue of purple I adored and used in Goin’ Surfin’. Not only did I stretch my colour palette, I finally made friends with purple and I LOVE what it did for this collection, especially my Sunshine Floral! Those pops of purple really made it sing!